Direct Mail DVD

*Direct mail done right will jumpstart your real estate career by instantly increasing your lead generation and allowing you to close more business.* Contrary to popular belief, direct mail still remains as one of the most powerful marketing techniques available in real estate today. It has an average response rate that is 4-5 times more effective than items left on a door or porch, and a strategic, professional direct-mail campaign executed properly can increase your business exponentially. In fact, direct mail can transform your lead generation as you know it. But all direct mail is not the same. And the biggest mistake real estate agents make is assuming that “sending something, anything, is better than sending nothing at all.” Nothing could be further from the truth. The reality is that ALL marketing leaves an impression. It either works for you or against you. It either sells you or causes people to “deselect” you. It either makes you stand out from the competition, or blend in. Calendars, recipe cards, magnets or company materials with your name and photo dropped in and mailed at best, once a month is not effective use of direct mail. The truth is that it costs just as much to make a bad impression as a good one. Today, you can’t afford to learn the hard way. This DVD will show you the key components of truly effective direct mail campaigns. Quality, frequency, consistency and market selection are all critical keys to running a successful direct mail campaign. *In this power-packed DVD you will learn:* • The 5 essential keys to creating powerful, effective direct mail materials that produce results • How to avoid the 3 most costly mistakes most agents make when starting a direct mail program • The do’s and don’ts of designing and mailing effective direct-mail marketing pieces • The simple formula that will tell you whether or not your farm will provide enough business to meet your goals • The best marketing pieces you need to build a strong personal brand in the minds of your prospective clients • The proven mailing schedule that will make you a recognized expert in your marketplace without ever having to pick up a phone or knock on a door • The proper techniques to creating a good game plan and the things you need to know when mapping out your mailing program • How to use direct mail to build relationships with clients before you’ve ever even met them Direct mail done right will jumpstart your real estate career by instantly increasing your lead generation and allowing you to close more business. Contrary to popular belief, direct mail still remains as one of the most powerful marketing techniques available in real estate today. It has an average response rate that is 4-5 times more effective than items left on a door or porch, and a strategic, professional direct-mail campaign executed properly can increase your business exponentially. In fact, direct mail can transform your lead generation as you know it. But all direct mail is not the same. And the biggest mistake real estate agents make is assuming that “sending something, anything, is better than sending nothing at all.” Nothing could be further from the truth. The reality is that ALL marketing leaves an impression. It either works for you or against you. It either sells you or causes people to “deselect” you. It either makes you stand out from the competition, or blend in. Calendars, recipe cards, magnets or company materials with your name and photo dropped in and mailed at best, once a month is not effective use of direct mail. The truth is that it costs just as much to make a bad impression as a good one. Today, you can’t afford to learn the hard way. This DVD will show you the key components of truly effective direct mail campaigns. Quality, frequency, consistency and market selection are all critical keys to running a successful direct mail campaign. In this power-packed DVD you will learn: • The 5 essential keys to creating powerful, effective direct mail materials that produce results • How to avoid the 3 most costly mistakes most agents make when starting a direct mail program • The do’s and don’ts of designing and mailing effective direct-mail marketing pieces • The simple formula that will tell you whether or not your farm will provide enough business to meet your goals • The best marketing pieces you need to build a strong personal brand in the minds of your prospective clients • The proven mailing schedule that will make you a recognized expert in your marketplace without ever having to pick up a phone or knock on a door • The proper techniques to creating a good game plan and the things you need to know when mapping out your mailing program • How to use direct mail to build relationships with clients before you’ve ever even met them

2008-05-05T19:41:46-07:00

direct-mail-dvd 2457372

CD-ROM

2009-06-23T12:51:34-07:00

Direct Mail DVD

2009-06-29T13:59:46-07:00

Hobbs/Herder cd-roms

2008-05-05T19:41:46-07:00

manual

0 5466682

deny

Default 1 99.00

2457372

Default

2009-05-27T14:34:35-07:00

2008-05-05T19:41:46-07:00

4804352 1

2457372

2008-11-18T08:28:27-08:00

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